Description
wefunder.com/raise
Wefunder is an equity crowdfunding platform that enables individuals—including non-accredited investors—to invest in early-stage startups and small businesses. We were brought in to help Wefunder rebrand amidst a declining market share.
Our approach was to feature Wefunders most prestigious raises (Substack, Replit, Mercury Bank, etc.) alongside small businesses to create a brand that reflects excellence and accessibility.
Our rebrand put founders and their customers first. Wefunder’s equity crowdfunding was re-conceptualized as the “Community Round.” What we learned from this campaign led to a larger transformation of Wefunder’s design system.
