Nourish is a telehealth service that connects individuals with personalized dietician support. After being recommended from Thrive Capital, I led a complete rebrand of Nourish out of YCombinator that helped them launch their MVP. Nourish has seen 3x growth since our redesign. They just raised a $35m Series A, and are now a category leader in the remote dietician space.
Logo and brand identity
Nourish’s holistic approach to health led us to center the brand around a circle visual motif that represents the three recommended daily meals. The recognizable wellness motifs (leaves, fruit, etc.) are injected with bright, vibrant, and energetic warm shades of yellow, orange and leafy green. We avoided relying too much on the “wellness pastels” color palette.
Dietitian-matching dashboard
Once insurance is cleared, patients land on a matching screen that surfaces three dietitians ranked by clinical fit and availability. Card components summarize speciality tags (e.g., PCOS, intuitive eating), photo, licensure, and upcoming available slots.
